What You Will Learn
You’ll discover why it’s more profitable to influence with integrity, than dishonesty and gain assisted guidance as you craft your own message
You’ll create the definitive list of change events, triggers, need states, and language patterns the will best deliver powerful campaigns for your business - refined by the instructor and the group.
You’ll learn how to repeat the process in the shortest time, but with the strongest foundations for every campaign you create hereafter.
This Group Workshop, takes the self study of the Course to a different level, because you’ll get support from two places which are not possible from self study
In the first Workshop Meeting The instructor will walk everyone through best practice for the completion of the templates, which allows you to benchmark your answers and your insights highlighting strengths in your work, and areas for potential development in your thinking.
In the second Workshop Meeting, the Instructor will facilitate the group discussion and feedback loops, where peer support refines the thinking even further. By broadening your focus to other people and listening it to, and solving their problems, but using the same templates - you’ll increase mental dexterity in using the material, exponentially increasing your skills.
How It Works
It’s simple yet powerful. You complete, or attempt to complete, the templates in the Course, on your own. Or you can wait for the instructors assisted guidance.
In the first workshop your answers get refined with the assistance of the instructor, and you’ll probably go away to refine them further. Then, in the second workshop, you’ll discuss with your group to refine yours, and theirs.
About Your Instructor
Long before he founded Executive Boardroom, Mark Donnan has personally sold over $750m of products and services in his career. He has created or launched more than 40 brands, 295 digital campaigns and owns 3 international businesses who do this every day for clients in 15 Countries. Mark not only walks the talk, he backs up everything he teaches - for example, he’s not just been photographed with Sir Richard Branson, he has WORKED with Sir Richard Branson, on digital campaigns and on stage. That’s being authentic.
Mark’s First career specialised in Brand and Brand Strategic Marketing mixed with Sales, in both Private and multinational Public companies, including Mars Inc. and Pfizer Inc. rising through the corporate ranks to Board Level and CEO roles, He launched Haagen Dazs, then Tropicana in the UK, and then worked in global brand marketing on, Mars, Milky Way, Snickers, Cadbury, Viagra, Lipitor.+ Read More...
Mark is also an academically trained Marketing expert, with the the highest academic and professional qualifications in Marketing with a Masters Degree, a Bachelors Degree and Post Graduate Diplomas, from the Chartered Institute of Marketing and Ulster University. Mark was one of the first ever Chartered Marketers in the United Kingdom given a quality marque endorsed by the Queen of England - around 20 years ago.
His Second career was as an Entrepreneur building his own group of 5 companies in the Financial Services sector from concept to selling them with Private Equity backing just 2 years later when considered to be a significant contribution to a $15M deal. His Company “MoneyVillage” became a founding member of the Debt Managers Standards Association, a UK Government approved standards watchdog.
His Third career began 7 years ago, building a European wide Brand and Digital Marketing consultancy with clients in over 15 countries, including offices in Texas and California in the USA - by using his unique Model of Creative Incubation. In this time, he has trained over 1,200 people, more than 170 separate companies, and created over 42 Brands in this time - several of which are now million dollar businesses. His larger clients include Mars, Swarovski, Richard Branson, French’s Mustard, Philips Electronics, and Avis
Mark is the Charity Commercial Director of a local League Football Club, and supports working in the Community, sponsoring and financing 2 Children's Football Teams in Hampton and Farnborough, and Sponsors a Meals on Wheels and Fundraising programmes for The Order of Malta in Lithuania.
Mark is the published author of 2 books, His first “How To” book in the Finance niche topped 13,000 copies in circulation, and helped change the regulation of an entire industry. His second, in Internet Marketing remains available today.