Influencing With Integrity Course


Lessons: 27

Influencing With Integrity

The main reason why ANYONE would even be curious about Influencing Factors for the Market, is the benefit of creating a better future for their business - with faster results, and stronger growth than their competitors.

What You Will Learn

  • You’ll discover why it’s more profitable to influence with integrity, than dishonesty
  • You’ll change the way you look at friends, family and prospects alike
  • You’ll learn how to bend and shape buyers behaviour to your favour
  • You’ll easily understand every person’s state- just by looking at them
  • You’ll discover the secret ways to make people spend money with you
  • You’ll master the shaping of need states to keep your customers for life


No experience required
Applicable to all types of businesses (digital product, physical product, service, B2B, B2C).


In this course, you’ll get to know the contexts of how and why people make the decisions they do - as well as if you had lived with them 24/7. You can’t know what to say for the best impact, until you know how it is likely to be received - and if you could only anticipate 3 moves ahead - you’d never lose a sale.

I show you how to immerse yourself in their world, why they do what they do, and what hot buttons make them do it. You’ll know how to influence the subconscious mind of your prospect and be ready for their predictable actions.

You’ll understand how change affects them, the triggers that get them buying and the deep subconscious reasons for doing so, that they are not even aware of themselves.

The outcomes of this course will make you look like a magician, in predicting behaviour, to your favour every time.

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Each section of the course builds a picture in conjunction with the others in a creative sequence.

The Course is designed for every learning style, with the material presented in Audio, Video and Written formats, and compatible with any digital device. The downloads are your to keep, print out and refer to - returning to the Lessons as often as you want, for as long as you remain a Member.

Your completed Workbook becomes a Blueprint, and can be uploaded back to your instructor for the Coaching Call.

About Your Instructor


Mark Donnan

Long before he founded Executive Boardroom, Mark Donnan has personally sold over $750m of products and services in his career. He has created or launched more than 40 brands, 295 digital campaigns and owns 3 international businesses who do this every day for clients in 15 Countries. Mark not only walks the talk, he backs up everything he teaches - for example, he’s not just been photographed with Sir Richard Branson, he has WORKED with Sir Richard Branson, on digital campaigns and on stage. That’s being authentic.

Mark’s First career specialised in Brand and Brand Strategic Marketing mixed with Sales, in both Private and multinational Public companies, including Mars Inc. and Pfizer Inc. rising through the corporate ranks to Board Level and CEO roles, He launched Haagen Dazs, then Tropicana in the UK, and then worked in global brand marketing on, Mars, Milky Way, Snickers, Cadbury, Viagra, Lipitor.

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Mark is also an academically trained Marketing expert, with the the highest academic and professional qualifications in Marketing with a Masters Degree, a Bachelors Degree and Post Graduate Diplomas, from the Chartered Institute of Marketing and Ulster University. Mark was one of the first ever Chartered Marketers in the United Kingdom given a quality marque endorsed by the Queen of England - around 20 years ago.

His Second career was as an Entrepreneur building his own group of 5 companies in the Financial Services sector from concept to selling them with Private Equity backing just 2 years later when considered to be a significant contribution to a $15M deal. His Company “MoneyVillage” became a founding member of the Debt Managers Standards Association, a UK Government approved standards watchdog.

His Third career began 7 years ago, building a European wide Brand and Digital Marketing consultancy with clients in over 15 countries, including offices in Texas and California in the USA - by using his unique Model of Creative Incubation. In this time, he has trained over 1,200 people, more than 170 separate companies, and created over 42 Brands in this time - several of which are now million dollar businesses. His larger clients include Mars, Swarovski, Richard Branson, French’s Mustard, Philips Electronics, and Avis

Mark is the Charity Commercial Director of a local League Football Club, and supports working in the Community, sponsoring and financing 2 Children's Football Teams in Hampton and Farnborough, and Sponsors a Meals on Wheels and Fundraising programmes for The Order of Malta in Lithuania.

Mark is the published author of 2 books, His first “How To” book in the Finance niche topped 13,000 copies in circulation, and helped change the regulation of an entire industry. His second, in Internet Marketing remains available today.

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